![]() ![]() The news hasn’t been all good for GameStop: Shares of the company declined 24% in November, and its third quarter revenue was $2.02 billion, a 3.6% decline from last year that missed analysts’ estimates by $120 million. It also owns about 700 AT&T and Cricket wireless stores, Apple products reseller Simply Mac and online retailer ThinkGeek. In addition to gaming stores, GameStop is the parent company of Kongregate, a site for browser-based online games, and the Game Informer video game magazine. GameStop, which began life in 1984 as Babbage’s, is a $9 billion company that is the number-one seller of video games in the world. We can’t do that unless we know the customers.” “Where the world is going, we’re going to have to be held accountable for every single dollar spent. “We had a lot of transaction data from customers that we kept because in many markets required us to hold onto it for people trading games. “When I first joined GameStop, there was no interest in this area,” Oria said. stores and the 2,000 located internationally. Before then, the company wasn’t collecting any data about the customers who visit its 4,000 U.S. The website has seen a 68% bump in active users and “for every $1 of actual sales on mobile, we were influencing 10 times that amount in the store.”Ĭustomers’ mobile shopping habits were just one of the discoveries the Texas-based chain made after launching PowerUp in 2010. In 2014, the spending by loyalty program members rose 8% in 2015, it’s up 10%. The lack of interest in online purchases was initially a “tough pill to swallow for the executive team,” Oria said, but there was a clear payoff in the move to focus the mobile site on customers’ key desires. The event was organized by Momentum Event Group and the Wharton Customer Analytics Initiative. He was among the speakers at the 2nd Annual Customer Centricity Summit in San Francisco this week. “It’s really just the door to the store,” said Eric Oria, GameStop’s senior director of marketing strategy. They visit the site to see if a particular game is available in stores, to find out the trade-in value of their old games and consoles and to check on their stockpile of points as part of the chain’s PowerUp loyalty program.īut one thing that very few mobile visitors do is actually buy games or accessories online. Timing Matters: Design the Day for Maximum Productivity October 20, 2023Ībout 60% of GameStop’s online traffic comes from consumers using mobile devices.The Power of Intentional Networking November 20, 2023.How to Make Your Team Smarter December 15, 2023.Motivation Up, Attrition Down: Employee Engagement January 12, 2024.Meet the Authors: Wharton’s Katy Milkman on How to Change May 14, 2021.Meet the Authors: Mauro Guillén on How Businesses Succeed in a Global Marketplace June 21, 2021.Meet the Authors: Wharton’s Peter Cappelli on The Future of the Office November 4, 2021.Meet the Authors: Erika James and Lynn Perry Wooten on The Prepared Leader October 3, 2022.Improving Accessibility in the Workplace - and in Space May 16, 2023.How Employers Can Support Women’s Reproductive Rights June 20, 2023.How to Use AI in a Fair and Responsible Way November 9, 2023.Diversity Is Critical for the Future of AI November 10, 2023.Great Question: Kevin Werbach on Cryptocurrency and Fintech July 21, 2021.Great Question: Dean Erika James on Crisis Management August 16, 2021.Great Question: Wendy De La Rosa on Personal Finance October 15, 2021.Great Question: Witold Henisz on ESG Initiatives November 17, 2021.Making the Business Case for ESG May 3, 2022.How Companies and Capital Can Be Forces for Good June 21, 2022.Investing in Refugee Entrepreneurs in East Africa August 8, 2022. ![]()
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